There are some larger marketing companies who occasionally contact my clients.

One company in particular from California spends quite a lot of money. They drop off toolboxes full of cookies, Yeti Tumblers, and even boxes containing a LCD Video Brochure (a video screen that played a commercial). According to this company, all they want is “15 minutes of the business owners time”.

Companies like this use aggressive salespeople who are only trying to make their commission. They promise the world, and sometimes they want to take over your website and then hold you hostage. You will get billed $600 to $800 per month for SEO services (more if they talk you into PPC) with a contract that is almost impossible to get out of.

They will say they have over 400 employees (the majority of them are salespeople), but they may outsource most of their web development and SEO to India. This is why your “customer service rep” will never be able to answer questions or get any work finished in a timely manner.

They do have lots of reports with pretty graphics that make little sense.

One of these salespeople who contacted a client had to brag in an email about her mad skills:

Let’s face it, most customers, happy or otherwise, don’t leave reviews, but why?

Understanding a few of the more common reasons why customers don’t leave reviews will help you overcome those barriers and get you more 5-star reviews.

Reason #1: They forgot what you did for them.

Customers are far more likely to forget the good things you did than the bad so make sure you ask for reviews before they forget what a great job you did.

Reason #2: They can’t find your business on the popular review sites.

Make it super easy for them by providing links to the right pages.

Reason #3: They are secretly unhappy…

For every customer who bothers to complain, 26 remain silent* and 91% of those unhappy customers will never do business with you again.** Providing a forum for unhappy customers to privately share their experience will give you an opportunity to regain their business. 

Our automated Review Management tools will help you follow up with customers, while the experience is fresh in their minds, they provide links to your company’s page on the most popular review sites so your customers don’t give up before leaving a glowing review, and they direct unhappy customers to privately share their experience so you can correct the situation before they go public.

Concept Digital Media can help you amplify the voice of happy customers, reach unhappy customers, monitor all reviews as they come in, and share the best reviews with potential clients.

Call 941-993-7790 to learn more about the #1 Review Management and Marketing platform.